UPIT Trading
About Us

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About

Who We Are

UpIt Trading is an international trading and business development company focused on innovative products and smart solutions that support healthier, more active and better-quality lifestyles.

We connect high-quality manufacturers, innovative brands and advanced solutions with distributors, retailers, healthcare providers, professional partners and business networks across the GCC and international markets.

Our approach combines market insight, strategic sourcing, international business development and commercial partnerships, allowing us to identify products with strong market potential and build the right channels for their successful market entry and growth.

Dr. Jad Khatib

Dr. Jad Khatib

Chief Executive Officer ceo@upit.health

Dr. Jad Khatib is a Consultant Anesthesiologist and healthcare executive, serving as the strategic visionary behind the international growth and market expansion of UpIt Trading.
Dr. Khatib is fundamentally driven by the conviction that every human being has an inherent right to access premier medical solutions and transformative wellness innovations for a healthier, higher quality of life.
Grounded in this philosophy, he actively bridges state-of-the-art clinical advancements with lifestyle and wellness solutions that elevate overall well-being.
Licensed as a Consultant in Anesthesiology by the Dubai Health Authority (DHA) in the UAE, Dr. Khatib brings a distinguished track record of medical and administrative leadership.
Beyond the UAE, he has served as a Director and Consultant Anesthesiologist, leading the clinical management of anesthesia departments across healthcare institutions, including HFH Hospital in Nazareth and RMC Medica and others.
Holding an MBA in Healthcare Management, Dr. Khatib integrates frontline medical expertise with corporate executive business leadership.
At UpIt Trading, Dr. Khatib defines the company’s strategic trajectory, steering its healthcare initiatives and driving sustainable long-term expansion across international markets.

Adv. (CPA) Rewaa Khatib

Adv. (CPA) Rewaa Khatib

Co-Founder & Chief Financial Officer cfo@upit.health

Adv. (CPA) Rewaa Khatib leads UpIt Trading's financial, legal, commercial and marketing functions, bringing a truly multidisciplinary background across law, accounting, finance, banking, compliance and business development.
She oversees financial planning and commercial strategy, legal and contractual matters, market development and brand positioning — building the structured, transparent and well-governed operations that international partners rely on.
Her focus on sound regulation and strong business relationships turns opportunities into sustainable, long-term partnerships.
Through this blend of legal, financial and commercial expertise, Rewaa ensures that every engagement with UpIt Trading rests on clarity, trust and strategic value.
A partnership built for international markets Together, our founders unite clinical and healthcare expertise with financial, legal and commercial leadership — a multidisciplinary platform for developing, evaluating and bringing innovative products and smart solutions to markets worldwide.
For our partners and clients, that means working with a team that understands both the medicine and the business, and delivers on both.

How We Work

How We Work

From a promising solution to the right market, our work follows four clear steps:

  1. Understand the opportunity: Listen to partners and study market needs.
  2. Select with care: Assess products and technologies for quality and fit.
  3. Connect the right partners: Match solutions with suitable distributors, retailers and healthcare providers.
  4. Grow together: Support market entry and lasting commercial partnerships.
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About

About Us

Our Purpose

We connect meaningful health and lifestyle innovations with the people who need them.

Our Vision

To be the trusted bridge between smart solutions and healthier lives across growing markets.

Our Mission

We select proven solutions and connect them with partners who can turn potential into lasting impact.

About

Our Values

Quality

Selected for quality and reliability.

Innovation

Ideas that solve real needs.

Trust

Clarity in every commitment.

Partnership

Lasting growth, built together.
Our Values
Let’s work with clarity and purpose

Let's build the next opportunity together

Whether you're a manufacturer looking to enter new markets, or a distributor searching for the next innovative product, UpIt Trading is your partner for smart, sustainable growth.
Contact our team